VideoClix in the News
 | Something Old and Something New for Digital MarketersTessa Wegert, ClickZ (Incisive Interactive Marketing LLC) - Jan 21, 2010When rich media company PointRoll released its "Top 10 Trends for 2010" last month, interactive planners and buyers found themselves in some familiar territory. Ad relevance, data feeds, publisher integration, and social media, the company said, are all important to campaign success. |
| Interactive TV Ads: Real-Life ExamplesHarry Gold, ClickZ (Incisive Interactive Marketing LLC) - Jan 19, 2010My last column, "When TV and the Internet Converge," examined four points that marketers must understand about what's now happening with interactive television. In this column, let's review real-life examples of interactive television ads and explore where advertising will go from there. |
 | Dailymotion and VideoClix Join Forces to Bring Clickable Video to the Masses, Global Partnership Deal with Exclusive LaunchParis, France - Dec 3, 2009Dailymotion, the world’s 2nd largest online video portal and VideoClix the Global leader in clickable video today announced a new partnership, which aims to change the face of video and in-video advertising. The agreement brings VideoClix’s hypervideo technology into the Dailymotion platform, providing viewers an active and engaging experience, and enabling advertisers with a non-intrusive way to reach their target audience. |
 | Digital Hollywood Spring 2009 - NextWave Advertising: Video Advertising on Mobile, Broadband and TVScribe Media - May 22, 2009"What should sites and advertisers do with short form video so they don't drive users crazy? What are the emerging online ad models? And how will web properties and ad platforms introduce these new models to advertisers without confusing them with so much choice. After all, on TV there's really only one model, the 30 second spot, that delivers a CPM and a brand lift that the advertiser then tries to measure." |
 | Clickable Video Monetization - Interview with CEO of VideoClixReelSEO - April 30, 2009"I recently interviewed VideoClix's CEO and "creator" Babak Maghfourian on the expo floor of adtech San Francisco at the Moscone center, sharing with us about their video delivery platform for clickable revenue for both advertisers and video content publishers - a video distribution platform based around clickable video monetization." |
 | NFL Draft Marks the Introduction of ESPNDBESPN - April 24, 2009The NFL Draft marks the introduction of ESPNDB, a sports encyclopedia-style content database powered by ESPN Stats & Information group and integrated on ESPN.com, ESPN Mobile, ESPN Video, ESPN Search and more, offering more than 500 pages of content... |
 | What Works in Online Video Advertising?BusinessWeek - January 27, 2009"A pre-roll interrupts the fundamental experience of online video consumption, which is snacking," or watching short clips, says Brent Stafford ... |
 | Clickable online advertising? Count me in.Thanks Augie - July 10, 2008When I go online for a video snack, the last thing I want to see is an ad. It's the same mentality that drives me to shell out extra cash to Rogers each month for a PVR - it makes TV ... |
 | Diggnation Gets Hyperlinked, with VideoclixMashable Social Networking News - April 14, 2008Hyperlinked, interactive video hasn't been fully immersed as a branding or advertising tool with larger (or small) video networks just yet, but Revision3 is hoping to change all that ... |
 | Revision3 And VideoClix Team For Clickable VideosTech Crunch - April 14, 2008VideoClix's technology allows viewers to click on different objects within a video, including show hosts and products, for more information and facts on what they've clicked on. The product is ... |
 | VideoClix.TV creepy video ads go live, starting with Revision3 showsWebware - April 14, 2008Last year VideoClix.TV demoed an early version of its creepy, yet intelligent video advertising technology in an episode of Revision3's Diggnation, the popular podcast starring Digg.com's Kevin ... |
 | Popup Video For The Digital AgePress Release - April 11, 2008... the leader in exclusive Internet television, has partnered with VideoClix, a pioneer in clickable Web video, to expand usability and interactivity for its viewers. The partnership will enable the Revision3 ... |
 | Shooting with Hypervideo in MindPoke Magazine - February 06, 2008His dream is becoming a reality - a reality TV show, that is. Actually, the show itself lacks the reality part, and that's just the way Chris Paris likes it. As the creator and executive producer ... |
 | How Brand Utility Changes the Ad Model OnlineThe ClickZ Network - January 29, 2008When it comes to advertising, I've always been a bit of an idealist. Despite all the noise and clutter of messages, surely we can use advertising to do something valuable for people. The idealist... |
 | Asterpix Pro, Ooyala & the Interactive Video Marketing MarketVideoVoo: Online Video Marketing - January 22, 2008Videoclix was named as the only commercially viable competitor by Nat Kausik, the CEO of Asterpix. Their product description still reads " VideoClix is the premier and only commercially available... |
 | Attention Span Media Inks Ad Deal With VideoClixMediaPost Communications - September 9, 2008Attention Span Media (ASM) has inked a deal with VideoClix to build interactivity (and advertising) into its "Dorm Life" online video series. The enhanced clips are available now at www.dorm-life.com/interactive and www.videoclix.tv... |
 | Digital Dealmakers - Babak Maghfourian, CEO of VideoClixTV Week - December 09, 2007VideoClix applies the interactive TV notion of "clicking on Jennifer Aniston's sweater" to the Web. The Vancouver-based company makes Web video clickable. Web users can click on an object in a video... |
 | VideoClix CEO Speaks at ConferenceFOOA - June 06, 2007CEO of VideoClix speaks at the Future-of-online-advertising conference in NY. |
 | Diggnation Now ClickableDigg - May 20, 2007You can now click for on the title of the story to open the corresponding link, click on the screen for links to advertisements. You can also skip to different sections of the show. |
 | Interactive video system delivers the factsThe Vancvouer Sun - March 08, 2007Back in 1999, Babak Maghfourian was watching television at his parents' Paris apartment, when he clicked on Fashion TV... |
| VideoClix Enables Links in Videos, Tracks MetricsThe ClickZ Network - Jan 16, 2007It was one of earliest fantasies of interactive marketing. In the latest James Bond movie, the super spy touts his expensive watch, his car and his cell phone in overt product placement efforts by advertisers, but what if viewers could click on those items and even purchase... |
 | From hypertext to hypervideoThe Economist - Sep 21, 2006The rise of the web transformed hypertext which allows readers to click on a word in one document and be transported to another from an obscure concept in computer science to a familiar, everyday technology. Might hypervideo which lets viewers click on a moving image to call up a related clip be on the verge of a similar transformation? This nascent development, also called video-hyperlinking, makes it easy to link together segments of online video in novel ways. |
 | VideoClix in the Apple NewsletterQuickTime News -
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 | Online Video Ads Get Ready to Grab YouBusiness 2.0 - May 1, 2005Will Batman Begins or War of the Worlds be the summer's biggest blockbuster? Who cares. The thing to watch will be the Web commercials touting the pictures--banners and trailers that promise to showcase the most advanced Web video advertising ever... |
 | QuickTime Authoring ProductsApple Computers - VideoClix's next generation authoring software empowers you to build interactivity right into your movies. Create Video Hotspots, allocate Actions, Place Chapters and Text Tracks with a simple click of a button. |
| Realities of Online Video AdvertisingThe ClickZ Network - Feb 9, 2005Online video advertising is a tiny segment of the overall market, drawing a scant $121 million in spending last year compared with $9.5 billion for all online media, according to JupiterResearch. |
 | Live Channel, VideoClix available as bundleMacworld - Sep 16, 2002Channel Storm, the folks behind Live Channel, and eline Technologies, creators of VideoClix, have announced a limited-time joint promotion. |
 | VideoClix: Interactive Video AuthoringStreaming Media World - May 9, 2002VideoClix is an interactive video authoring application which allows users to click on any object in a video and receive information, participate in a game show, cast votes, etc. without needing to stop the video. |
Is Apple's QuickTime King of the Digital Media Hill?NewsFactor.com - Apr 16, 2002Thanks to quickly proliferating broadband Internet access and focused industry attention, streaming media has become the center of a heated battle for market share. | |
| You've Got V(ideo)-MailThe ClickZ Network - Feb 27, 2002It's no surprise many people find video messages an appealing way of receiving information. Apart from their familiarity, TV and video ads are compact messages easily assimilated by an audience long comfortable with their form and function. |
